The Prior

Intelligence that knows what you're working on.

Most news tools give you a feed. The Prior gives you a briefing — built around your role, your market, and the decisions in front of you.

Every morning, The Prior scans hundreds of sources and delivers a single email: the stories that matter to you, framed for why they matter to you specifically. Not a digest of everything that happened. A briefing on what you need to know.

Why this exists

There's no shortage of information. There's a shortage of signal.

If you're a VC evaluating a market, a founder tracking a competitive landscape, or a product leader watching a technology shift — you already know the problem. You spend more time finding relevant information than acting on it. The tools that exist either do too little (RSS readers, newsletter stacks) or too much (AI chat that requires you to ask the right question first).

The Prior is push, not pull. It arrives whether you remembered to look or not. Built on the same principle as a good analyst: you shouldn't have to brief the briefing.

How it works

You tell The Prior what you're tracking — your focus areas, the companies and people you're watching, the context behind your decisions. We do the rest.

Each briefing is generated fresh every morning from real sources, ranked by relevance to your specific profile, and written to surface what's consequential — not just what's recent. No filler. No recycled summaries. No generic “here's what happened in AI today.”

Who it's for

The Prior is built for people who need to stay ahead of a market, not just inside it — VC and angel investors, AI and SaaS founders, and product leaders operating at the edges of fast-moving industries.

If your edge depends on knowing something before the room does, this is for you.

Built by

The Prior was started by Jatin Shah — former co-founder of BlockPunk, an NFT marketplace (S$1.4M raised), and product leader at LinkedIn, InMobi, and Quikr. I built it to solve a problem I had myself: too much noise, not enough briefing.

If something in your briefing doesn't land — or you want to tell me what's missing — reply directly. I read every email.

hello@theprior.co